BRAND STORY

Brand Story

SEELE, derived from German, means: emotion, mind
"SEELE" to add "R"
SEELER means: guardian of the soul, awakening the original beauty of life

 

Seeler Sena, with the language of dress,
portraying the ideas, concepts and culture of urban women,
To meet the needs of quality of life,
Finally, let a person and clothing to get a full fit,
Create a balanced elegance.

BRAND MISSION

Committed to the classic, fashion, high quality dress style, ingenuity interpretation of silk clothing,
Let the happy and peaceful urban women more elegant charm.

Brand Mission
Brand positioning

BRAND ORIENTATION

Aesthetic Wisdom of Balance between Man and Dress

Clothing is the second layer of women's skin, accompanied by our experience of each unique moment, become a beautiful mark across the world. Don't be dominated by fashion trends, always remember to listen to your inner voice. SEELER, guarding the original beauty of life, deconstruction of fashion balance. With the nobility and elegance of silk, she writes about the culture of urban women's quality dress. With intriguing ingenuity, open the subtle rhythm after the physical and mental fit of people and clothing, balance and harmony, and enjoy the beauty of elegance.

BRAND STYLE

Elegant, urban, sophisticated

"Elegance is a kind of taste attitude, intriguing but not publicity; City is a kind of aesthetic temperament, fashionable and simple and extraordinary taste; Delicacy is a kind of ingenuity spirit, paying attention to details and excellent quality." SEELER has both quiet and restrained elegance and classic and simple urban taste. It is exquisite in details, is good at setting off the unique temperament and charm of women, and attaches importance to comfortable and pleasant wearing experience. Especially the silk series, the oriental noble materials are integrated with the western fashion, and the quality is excellent. It has become SEELER's most impressive product.

Brand Mission
Brand Mission
Brand Mission
Silk rhyme, heaven, elegance, heart

Silk rhyme, heaven, elegance, heart

Silk is the DNA of SEELER brand, and it is also the place of oriental charm and poetry. The luster is soft, the touch is soft and smooth, and the gentle power that God has given people cannot refuse must be savored with heart.

 

Just like SEELER women, they pursue intriguing beauty, prefer fashionable, implicit and natural clothing styles, do not blindly pursue hot trends, value the exquisite classics of styles and the quality of fabrics, and seek the balance between body and clothing. It is this quiet and calm state of mind that brings comfort and relaxation to the body and mind, and the unique elegant and romantic temperament blooms naturally from the inside out.